FleetbaseFleetbase
Storefront · Headless Commerce & Marketplace

Your Commerce. Zero Commission.

The open-source, logistics-first commerce platform for on-demand businesses. Launch your branded storefront and mobile app — no platform fees, no vendor lock-in, and delivery built in.

Want your customer app live today? Publish it free on the web with AppHelm.

0%Commission fees on every order
100%Customer data stays yours
8,000+Active Fleetbase operations
Storefront — Commerce Dashboard
Fleetbase Storefront console dashboard showing live orders, store activity, product catalog, and delivery metrics
The Problem

Stop Funding the Platform That's Eating Your Margins

Third-party delivery and marketplace platforms take a percentage of every single order — permanently. They own the customer relationship, control the experience, and keep the data. You do the work; they collect the rent.

At 30% commission on

$15,000

lost every month on $50k GMV — going to their platform, not yours

Commissions that eat your margins

Listing on DoorDash, Uber Eats, or a marketplace means handing 15–30% of every order to a platform. On $50k/month GMV, that's $15,000 gone — every month, forever.

No control over your brand or customer experience

Your store is one listing in their marketplace. You can't set the design, control the flow, or differentiate from the restaurant next to you. The platform owns the experience.

The platform owns your customers

Customer data stays with them. You can't run your own marketing, build loyalty programs, or contact your buyers directly. Every repeat order still goes through their platform — and their fees.

Products & Catalog

Your Catalog, Your Rules

Build exactly the product structure your business needs — unlimited variants, addons, time-based availability, and location-specific menus. No template constraints.

Storefront — Product Grid
Storefront product overview showing catalog items with images, pricing, variants, and availability settings
Storefront — Product Editor
Storefront product editor showing fields for product details, pricing, categories, variants, and addons

Unlimited Products & Variants

Size, color, flavor, format — unlimited variants per product with independent pricing and stock levels.

Customizable Addons & Options

Toppings, sides, extras — build conditional addon groups with required selections and pricing that auto-totals at checkout.

Location-Specific Catalogs

Show different products for different stores or service zones. One platform, multiple catalogs — no duplication.

Time-Based Availability

Happy hours, breakfast menus, seasonal items. Set time windows per product and let the platform enforce availability automatically.

Promotions & Marketing

Drive Repeat Orders with Built-In Promotions

Discounts, bundles, flash sales, and segment-targeted offers — all managed from one place, no third-party marketing tool required.

Percentage & Fixed Discounts

Create percentage-off or flat-amount discount codes with minimum order thresholds and single-use or multi-use options.

Bundle & BOGO Offers

Run buy-one-get-one, combo deals, and category-level promotions that trigger automatically when cart conditions are met.

Customer Segment Targeting

Target first-time customers, loyalty members, or specific cohorts. Promotions only appear to the segments you choose.

Flash Sales & Limited Offers

Set start and end times for promotions and let the platform handle activation. Urgency-driven sales without manual intervention.

Storefront — Promotions
Storefront dashboard with Promotions module — KPI cards, recent orders, and the Promotions navigation entry
Multi-Vendor Marketplace

Build Your Own Delivery Marketplace

Create a multi-vendor network, onboard stores, set commission rates, and give customers a unified browsing experience across all your vendors. The infrastructure to compete with the platforms — owned entirely by you.

Storefront — Catalogs & Networks
Storefront catalog and network management showing multi-vendor store configuration and network settings
Storefront — Food Trucks & Stores
Storefront store directory showing food trucks and vendors with location, hours, and catalog management

Network Creation & Store Onboarding

Create a marketplace network and invite vendors with automated onboarding flows. Stores self-manage their catalog, hours, and zones under your platform.

Commission & Revenue Sharing

Set platform-level or store-level commission rates. Payouts are calculated automatically with full transaction history per vendor.

Marketplace-Wide Search & Discovery

Customers search across all stores in your network from a single interface. Filter by category, location, rating, and availability.

Aggregated Analytics

Track GMV, order volume, and store performance across your entire marketplace from one dashboard — with per-store drill-downs.

Fleet-Ops Integration

From Checkout to Doorstep — Without a Single Integration

Storefront and Fleet-Ops share the same platform. When a customer checks out, the delivery order is created, assigned, and tracked automatically — no webhook to maintain, no third-party middleware, no manual handoff.

1

Customer places order

Customer checks out via your branded web or mobile storefront. Payment is captured.

2

Auto-dispatched to Fleet-Ops

Storefront creates a Fleet-Ops order automatically — no webhook, no middleware, no manual step.

3

Driver assigned & en route

The Orchestrator assigns the best available driver. Navigation starts in the driver app.

4

Customer tracks in real time

A live tracking link is sent to the customer. They watch their order move on the map.

Fleet-Ops — Live Dispatch (auto-triggered by Storefront order)
Fleet-Ops live map showing real-time driver dispatch triggered automatically by a Storefront order
Customer App

Your Branded App. On the Web, Then in the Stores.

AppHelm is the official way to publish the Storefront App, with no developer work. Connect your store, add your logo and colors, and publish to the web for free at your-name.apphelm.io. When you're ready, take the same app to the App Store and Google Play. The full source is open-source under AGPL-3.0 if you'd rather build it yourself.

The Web First, Then iOS & Android

Publish to the web for free, then take the same setup to the App Store and Google Play. No code changes required.

Your Brand

Your logo, colors, fonts, and app name throughout. In the stores, the app is published from your own developer accounts.

Live Order Tracking

Customer-facing live map with real-time driver position and ETA — powered by the same Fleet-Ops backend your dispatchers use.

In-App Payments

Cards through your own Stripe account, or QPay, with tips at checkout. Apple Pay and Google Pay in the store apps.

Storefront — Products
Storefront product catalog grid — categories, product cards, and inventory controls
How We Compare

The Clear Choice for On-Demand Commerce

See how Storefront stacks up against traditional e-commerce platforms and third-party delivery apps.

FeatureStorefrontShopifyDoorDash / Uber Eats
Commission fees0%2.9% + 30¢15–30%
Integrated logisticsBuilt-inThird-party onlyBuilt-in
Branded mobile appIncludedExtra costTheir app
Customer data ownershipYou own itYou own itThey own it
Multi-vendor marketplaceBuilt-inAdd-on requiredBuilt-in
Open source & self-hostedYesNoNo
Brand controlFull controlFull controlLimited
Industry Use Cases

Built for Every On-Demand Business

From a single restaurant to a multi-city marketplace — Storefront powers hyperlocal commerce across every industry.

Restaurants & Food
Grocery & Convenience
Retail & E-Commerce
Alcohol & Specialty
Services & Bookings
Multi-Vendor Marketplaces
Food Trucks & Pop-ups
B2B & Wholesale
Headless Commerce API

Build Any Commerce Experience On Top of Storefront

Go fully headless. Use the Storefront REST API to build a completely custom frontend, integrate with an existing website, or connect to any third-party system. The mobile apps and web console are just two of many possible frontends for your Storefront backend.

Full REST API: catalog, orders, customers, payments, promotions
Webhooks for order events, payment status, and delivery updates
JavaScript SDK for rapid frontend integration
Sandbox environment for safe integration testing
Open source — self-host, fork, and extend freely
Storefront API — Create Order
1// POST /api/v1/storefront/orders
2
3{
4  "customer_uuid": "customer_abc123",
5  "store_uuid": "store_xyz456",
6  "cart": [
7    {
8      "product_uuid": "prod_burger_01",
9      "quantity": 2,
10      "addons": ["addon_cheese", "addon_sauce"]
11    }
12  ],
13  "delivery_address": {
14    "street": "123 High Street",
15    "city": "Sydney",
16    "postal_code": "2000"
17  },
18  "payment_method": "stripe_pm_xyz"
19}
20
21// Response — order created + dispatched to Fleet-Ops
22{
23  "id": "order_sf_k92jd",
24  "status": "dispatched",
25  "driver": { "name": "Alex T.", "eta": "18 min" },
26  "tracking_url": "https://track.yourbrand.com/k92jd"
27}
FAQ

Frequently Asked Questions

Everything you need to know about Storefront.

Start Today

Own Your Commerce. Keep Every Penny.

Publish your branded app free on the web, then in the App Store and Google Play. Build your own marketplace. Keep 100% of every order — no commissions, no vendor lock-in, no compromise.

Free 7-day trial · Free to self-host under AGPL

Storefront — Headless Commerce & Marketplace Platform | Fleetbase | Fleetbase